Categories: Politics

Raila’s Aide Reacts to Expose’ on Cambridge Analytica

An appalling expose’ done by Britain’s Channel 4 News on Monday revealed that Cambridge Analytica, the UK political consultancy at the center of Facebook’s election manipulation scandal, ran the campaigns of President Uhuru Kenyatta in the 2013 and 2017 Kenyan elections.

Mark Turnbull, a managing director for Cambridge Analytica and sister company SCL Elections, told Channel 4’s undercover investigative reporting team that his firm secretly stage-managed Kenyatta’s hotly contested campaigns to run the East African nation.

“We have rebranded the entire party twice, written the manifesto, done research, analysis, messaging. I think we wrote all the speeches and we staged the whole thing – so just about every element of this candidate,” Turnbull said of his firm’s work for Kenyatta’s political party, known as the National Alliance until 2016, and subsequently as the Jubilee Party.

The confession by Cambridge Analytica has drawn a lot of reaction from Kenyans,with Raila Odinga’s aide and Orange Democratic Movement (ODM) communications director weighing-in on the matter.

In a tweet,the ODM official stated that he was shocked by the expose’ which disclosed blatant electoral fraud in Kenya’s polls;

That video on Cambridge Analytica, masters in election fraud is shocking… We will never forget.

He however assured Kenyans that following Raila-Uhuru pact,a lot will be fixed and Kenya will be back to its normalcy;

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